Your guide to the resources available to you as part of your membership in the CCSA.
The terms are often used interchangeably but advertising and public relations are subset components of marketing. Marketing is every way you touch a consumer.
Marketing: the process by which products and services are introduced to the marketplace
Advertising: getting the word out about your business, a component of marketing along with PR, media planning, product pricing, distribution, sales strategy, customer support, market research and community involvement
This section is designed to help guide you through the resources available to you as part of your membership to the CCSA. All the elements for creating a successful, cohesive Marketing Plan can be found in the areas below.
Getting free press takes time and energy but the benefits far outweigh the trouble. This area will take you through the simple steps of writing a press release, distribution and other ideas. You will find a variety of press release samples from general information to special holiday events to milestones in your studio.
If you're looking for some more in-depth reading this section has a generous library of articles for you to choose from including articles on How To (set up your social media accounts, Advertising, Public Relations, Merchandising, Trends, Camps, Classes & Field Trips, Holiday Marketing and additional items of interest. You'll also find information provided for you by Retail Minded Magazine.
This calendar takes you through an entire year including planning, inventory, reminders and events.
2022 PDF CLICK HERE TO DOWNLOAD 2022 WORD CLICK HERE TO DOWNLOAD 2021 WORD CLICK HERE TO DOWNLOAD 2021 PDF CLICK HERE TO DOWNLOAD 2021 Online Planning Guide 1st Quarter
Photos from the CCSA library as well as any photos provided by supplier members are available here for any current CCSA member to use in their marketing and advertising efforts.
Interested in running some print advertising? This section contains generic and customizable print ready images for you to download. You can size to the correct size for your print needs. Then you can insert your own company information or headline. Or you can give the downloaded images to your local newspaper, magazine, or shopper guide, and they'll make the changes for you!
You'll find a series of photos for you to use for your Facebook page. These are cover photos and are 851 pixels wide (Facebook suggests 851 x 351 pixels and we've tried to adjust our sizes to that, however you may still have to do a tiny bit of adjusting). Just click, download and customize.
Clip Art from the CCSA library is available here for any current CCSA member to use in their marketing and advertising efforts.
These videos are yours to use in your marketing and advertising efforts. Short format allows you to easily upload to your website, insert in a newsletter or email.